2902.0 - Census Update (Newsletter), Aug 1998
Previous ISSUE Released at 11:30 AM (CANBERRA TIME) 31/08/1998
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CDATA96...A Wealth of Information
Regardless of what business you are in, you need current and accurate information to make decisions about the development and delivery of the right products and services to the right people. For example, the retailer who needs to identify potential customers within an age group and income range, the town planner who needs to know the mix of rented/owned dwellings and their impact on recreational and transport facilities, the insurance company that wants to identify home loan markets and their respective insurance markets, can all benefit from using CDATA96.
CDATA96 provides census data for all of Australia, from approximately 225 households to an entire State or Territory. Depending on your requirements, you can select data and geographic areas and view the results as:
Base Map Data is an essential component of CDATA96. The Base Map allows you to overlay features, which are major roads, rivers and railway lines on top of the information you've retrieved - making the information even more relevant to your area of interest.
CDATA96 can be a valuable tool in sales force management, in determining and checking marketing plans, promotional and advertising campaigns, analysing distribution decisions, and gaining a better understanding of your target market.
If you or a group of your colleagues are interested in viewing a CDATA96 demonstration or receiving a free demonstration disk then please contact your local State or Territory ABS office for more details.
GET MORE OUT OF CDATA96...
WITH DETAILED BASE MAP DATA
Detailed Base Map data is available as an Add-On to CDATA96. This data enables you to overlay features such as streets, post offices, hospitals, waterways, police stations, churches, schools and more onto maps generated with CDATA96.
Finding a specific location such as the intersection of two streets is now a simple search task with Detailed Base Map data. Once you have located the point of interest, you can use CDATA96 to perform a demographic analysis of a surrounding area.
You can also attach detailed labels to your maps which can include town or suburb names. This will make your maps far more user friendly and meaningful.
Please note the Basic or Detailed Base Map contained on CDATA96 is copyright to the Public Sector Mapping Agencies. It is the most authoritative large-scale digital map of Australia. However, the ABS does not guarantee the coverage or completeness of any specific features. For further information about coverage or completeness of these features contact the Director, ABS Geography on (02) 6252 7759.
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