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The 2001 Census - The PR Wrap Up
Effective mass media coverage was an integral part of the overall communications strategy. While there was always going to be some automatic coverage of key events, like census day, the challenge was to sustain media coverage over a period of weeks. This was achieved by:
The public support for the census was enormous. John Struik, head of the Census Programme, has publicly thanked the community for their cooperation for taking part in the snapshot of Australia. At the same time, Mr Struik has praised the work of approximately 30,000 census field staff.
“I would like to express the ABS’ thanks to the combined efforts of the community, our staff, stakeholders and the media for helping the ABS throughout the 2001 Census period,” Mr Struik said.
While results from the quality assurance check, the Census Post Enumeration Survey, are still being processed other results are pointing towards a successful 2001 Census.
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