The Thematic Profile - commonly asked questions
What is the Thematic Profile Service?
The Thematic Profile Service is designed to provide more census data on specific community groups than can be found in the standard Community Profiles. This service presents tables on the population themes of family, youth, older persons and ethnicity. The tables enable a greater understanding of each group's characteristics on topics such as education, income, employment, housing and mobility.
For what geographic areas can I obtain Thematic Profile tables?
Data from all Thematic Profile tables can be provided for any standard geographic areas from Collection District level or aggregations of Collection Districts. This includes Australian Standard Geographic Classification areas, Census Geographic areas and areas customised by users to meet requirements.
How can the Thematic Profiles assist me?
Two examples of the type of data included within the tables are shown below.
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The Older People Profile
By obtaining information about the characteristics of older people in an area, a local health assistance group can target potentially 'at risk' audiences with education and service programs where they are most needed. They can also look, for instance, at where there are high proportions of elderly people with limited English language skills and then better plan for the provision of interpreted material in different languages. |
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| The Ethnicity Profile
A convenience store may be considering expanding its product range to target the needs of a diverse local community. By analysing information contained in the tables, such as high proportions of persons born overseas and their year of arrival, the store might introduce an appropriate range of foodstuffs and hence positively influence revenue. Prospective retailers could also use similar information to target an area suitable for the establishment of a niche business catering to people of a specific ethnic background. |
What will the Thematic Profiles cost?
A complete set of tables for a Thematic Profile for any given area can cost as little as $176 (although cost depends on the particular Profile chosen). The detailed information on specific community groups contained within the Profiles represents extraordinary value when considering their potential applications.
To order your Thematic Profiles, contact an ABS Information Consultant in your nearest state office. Click here for contact details.
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