Australian Bureau of Statistics
Celebrating the International Year of Statistics 2013

Planning for Business | Using statistics for business or franchise planning

ESTIMATE YOUR MARKET SHARE

Nigel's construction company builds executive residential housing in Western Australia. He wants to know his company's market share, and so accesses free Building Activity data on our website.

Nigel finds information about the value of work, and the number of dwelling units completed in Western Australia over the past year. By comparing his own business information to the published data, Nigel is able to estimate his company's market share to identify growth areas for his new promotional strategy.




Public sector new residential building completed, Western Australia, June 2006 - March 2007

Characteristics		Total houses	Total other residential building	Total residential building
Value of work completed	$m	3 785	576	4 361
Number of dwelling units completed	no.	19 278	2 595	21 873

Source: Building Activity, Australia (cat. no. 8752.0)