SOCIAL MEDIA
Background
As part of the MAP consultation, the ABS carried out a social media campaign. The aim of the campaign was to engage people who might not otherwise be engaged in the ABS and its activities, such as younger people or those who do not regularly use ABS statistics. This was a new approach for the ABS, as its consultations often naturally focus on the statistical needs of those who regularly use national statistics. However, in the case of the MAP consultation, the ABS aimed to invite contributions from as broad a range of the Australian public as possible.
There were several strands to the campaign, each aimed at engaging with the public and hearing what they had to say about what matters to them. The ABS approached a range of well-known Australians to participate in order to attract and encourage people to join in. The ABS operated a MAP 2.0 blog from the ABS website, and the ABS participated in radio programs where listeners could either phone in with their views, or contribute to the Facebook pages and blogs of the radio programs.
This chapter details aspects of the social media campaign .It presents contributions made by prominent Australians and comments received from the public through the MAP 2.0 blog and other media. The chapter then summarises the common themes and aspirations articulated throughout the campaign.
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