ADVERTISING SERVICES
PURPOSE
To collect economic data about businesses mainly engaged in providing advertising services. Those businesses mainly engaged in providing advertising design and production services are included as an industry in the Australian Culture and Leisure Classifications.
DESCRIPTION
The Advertising Services collection was conducted as part of Service Industries Surveys in respect of the financial year 1992-93. Its scope was all employing businesses mainly engaged in providing advertising services. The collection sample was selected from units listed on the ABS business register with ANZSIC Class 7851 Advertising services. The survey was conducted by mail-out questionnaire.
GEOGRAPHIC COVERAGE
Australia
FREQUENCY OF COLLECTION
Irregular
DATA ITEMS
Number of businesses
The number of businesses mainly engaged in providing advertising services as at the end of the reference period.
Employment size
The number of persons working for the business during the last pay period of the reference period.
Employment characteristics
Employment may be categorised by:
Sex of employed person
Whether full-time or part-time
Whether employed person is a proprietor or employee
Income
The items which make up the income of advertising businesses include:
Media placement commissions and fees
Schematic design
Production work
Cinema and outdoor advertising
Other income items
Expenses
The items which make up the expenses of advertising businesses include:
Wages and salaries
Employer contributions to superannuation funds
Workers' compensation costs
Other expense items
Business size
The size of the business in terms of its number of employees. This can be grouped into ranges such as:
0-4 employees
5-9
10-19
20-49
50 and more
Operating profit (loss) before tax
The value of the profit or loss made by the business before tax and extraordinary items. The values of these can be grouped into ranges such as:
Profit equal to or greater than $500,000
Profit $100,000 to $499,999
Profit $20,000 to $99,999
Profit $1,000 to $19,999
Break even
Loss $1,000 to $19,999
Loss $20,000 to $99,999
Loss equal to or greater than $100,000
Geographic area
Data are available for Australia, while some data are also available for States and Territories.
HISTORICAL DATA
The collection was previously conducted in respect of 1988-89. However, because of subsequent changes in scope, coverage and data definitions, the figures are not directly comparable with those for 1992-93.
DISSEMINATION
Publications
Australian Bureau of Statistics 1995, Selected Business Services, Australia, 1992-93, Cat. no. 8677.0, ABS, Canberra. Price $20.00.
Australian Bureau of Statistics 1990, Advertising Services Industry, Australia, 1988-89, Cat. no. 8670.0, ABS, Canberra. Price $8.00.
CONTACT
In the first instance, refer to To obtain data or further information in the Introduction to this directory.
Manager
Service Industries Surveys
Australian Bureau of Statistics
Locked Bag 10
BELCONNEN ACT 2616
Telephone: Canberra 02 6252 5633
Facsimile: Canberra 02 6252 7004
Email: client.services@abs.gov.au
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