Administrative support staff
This item refers to staff involved in office management, accounting, information technology or clerical functions which provide administrative support to the major activities of the market research business.
Advertising agencies
This item refers to businesses which are involved in giving information to the public using the media.
Automotive
This item refers to the motor vehicle industry and road and transport related activity including government related road transport services.
Bad and doubtful debts
Bad and doubtful debts is the amount of accounts receivable that are either written off, or estimated to be uncollectible during an accounting period, that are expenses in a period's profit calculations.
Casual employees
Are those persons employed by the business who are not entitled to take paid holidays.
Client services, research, design and analysis
This item refers to staff involved in servicing clients, undertaking market research consultancies, conduct qualitative, quantitative or desk research and perform data based analytical activities.
Computer software expenses
Computer software expenses is the cost of computer software that has been fully charged to profit as an expense in the current accounting period.
Data collection/processing staff
This item refers to persons involved in data collection (via phone, personal interview, questionnaire, focus group) and associated data processing tasks including data entry, manipulation services and services related to the transformation of data into a suitable output.
Desk research services (income)
This item refers to income derived from the analysis of primary data as input to, or part of, a specific market research project.
Depreciation and amortisation
Financial charges made to the accounts to reflect that part of the value of the asset which may be regarded as having been used up in producing revenue in a particular accounting period. Depreciation generally refers to physical (tangible) non-current assets, and amortisation generally refers to intangible non-current assets.
Employees
Employees are all persons working for this business who receive remuneration in any part of the reference period, excluding working proprietors and partners, external consultants and subcontractors. This item includes working directors, and other employees working for the business during the last pay period ending in June. Employees absent on paid or prepaid leave are included.
Employer contributions to superannuation funds
Employer contributions to superannuation funds are the cost of the employer's superannuation contributions during the reference period made on behalf of employees including salary sacrificed amounts.
Employment at end June
Employment represents all employees and working proprietors and partners on the payroll for the last pay period ending in June 2002. Employees absent on paid or prepaid leave are included. Non salaried directors, subcontractors and persons solely paid by commission without a retainer are excluded.
Financial services
This item refers to the industry sector predominantly involved in provision of financial and insurance services, including banking, other financial institutions, general and specialist insurers.
Fringe benefits tax
Fringe benefits tax is payable by employers when certain benefits in excess of normal wages or salaries (e.g. free or discounted goods or services) are received by their employees (or associates of employees) in connection with their employment.
Full-time employees
This item refers to those who work 35 hours or more per week and are entitled to paid leave.
Industrial
This item refers to clients of market research businesses engaged in industry of productive labour. It includes agriculture but does not include automotive.
Leisure travel and tourism
This item refers to businesses involved with visitors (domestic and overseas) and includes cafes, restaurants, hotels and associated services that cater for the tourist or leisure market.
Manufacturing
This item refers to clients of market research businesses engaged in the making of goods or wares by manual labour or by machinery, especially on a large scale but excludes automotive.
Media
This item refers collectively to the mass media including television, radio, print media and the Internet including online businesses.
Operating profit before tax (OPBT)
Operating profit before tax is a measure of profitability of a business during the reference period, taken before extraordinary items are brought into account and prior to the deduction of income tax and appropriations to owners (i.e. dividends paid, drawings). It is generally derived by subtracting total expenses from total income, and adding the difference between closing inventory and opening inventory for the period.
Operating profit margin
This represents the percentage of a business' sales of goods and services which becomes profit after all operating expenses have been deducted. It is derived by expressing total OPBT as a percentage of total sales of goods and services.
Other market research businesses
This item refers to when market research businesses are engaged to perform market research activities for other market research businesses.
Other operating expenses
All other expenses not reported as a separate item on the Economic Activity Survey form. This item includes payments for incentives, royalties, electricity costs, accounting fees, fringe benefits costs, license fees and advertising costs.
Other public sector
This item refers to Commonwealth, state and local government agencies such as government departments and government business enterprises such as public transport but excludes utilities and telecommunications.
Paper, printing and stationery expenses
This item includes costs incurred for office supplies and printing carried out by or for the business.
Payments to employment agencies for staff
These are payments made to an employment agency for the supply or recruitment of staff.
Payments to external consultants/other businesses for market research services
This item includes payments to external consultants or subcontractors to provide market research services.
Payroll tax
This item is a tax levied by state and territory governments upon the amount of wages and salaries paid by a business.
Permanent part-time employees
This item refers to those who work less than 35 hours per week and are entitled to paid leave.
Qualitative research services
This item refers to exploratory techniques such as focus group discussions and in-depth interviews based on statistically small samples to produce data on a particular topic or theme.
Quantitative research services
This item refers to the collection of samples of data via telephone, personal interview or mail-out questionnaire to produce data on a particular topic or theme.
Retail and wholesale
This item refers to clients of market research businesses engaged in the sale of commodities to household or ultimate consumers, usually in small quantities or the sale of commodities in large quantities to retailers rather than to consumers directly.
Telecommunication and postal services clients
This item refers to those entities associated with the supply of telecommunications and postal services whether private or publicly owned or mixed.
Telecommunications services expenses
This item includes all payments (of a non-capital nature) for telecommunication services which engage wire, cable or radio transmission. They included the cost of fixed and mobile telephone services, facsimile services, internet services and leased lines for computers.
Travelling, accommodation and entertainment expenses
Costs incurred for transportation or in providing accommodation to staff when business activities occur away from the normal place of business. Entertainment expenses are the costs incurred for the provision of entertainment activities, either for staff of the business or clients.
Utilities
This item refers to those entities associated with the supply of electricity, gas and water.
Wages and salaries
This item refers to the gross wages and salaries (including capitalised wages and salaries) of all employees of the business. The item includes severance, termination and redundancy payments, salaries and fees of directors and executives, retainers and commissions of persons who received a retainer, bonuses, and annual and other types of leave. Provision expenses for employee entitlements (e.g. provisions for annual leave and leave bonus, long service leave, sick leave, and severance, termination and redundancy payments) are also included. Payments related to consultants, subcontractors and persons paid solely by commission without a retainer are excluded.
Workers' compensation costs
This item refers to compulsory insurance cover taken out by all employers, except for self-insured workers, according to legislative schemes to cover employees suffering injury or disease in the course of or arising out of employment.
Working proprietors and partners of unincorporated businesses
This includes working partners and proprietors of unincorporated businesses, and working principals or directors of incorporated businesses.
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