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1272.0 - Australian Standard Classification of Education (ASCED), 2001  
Latest ISSUE Released at 11:30 AM (CANBERRA TIME) 22/08/2001   
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SALES AND MARKETING is the study of identifying and developing markets, and promoting and selling goods, services and properties.

The main purpose of this narrow field of education is to develop an understanding of the theories of buying and selling goods and services and their application at an organisational and personal level, marketing theories in relation to product development, and the development of strategic marketing plans and consumer behaviour. It also involves developing the ability to plan, direct and organise retail and wholesale operations so that goods and services can be provided efficiently and effectively.

Courses in Narrow Field 0805 Sales and Marketing develop skills in:
. applying social and behavioural science theories to identify and develop marketing strategies
. applying the principles and practices of selling and interacting with clients
. identifying consumer needs and wants and developing strategies to fulfil them in relation to the provision, pricing and distribution of goods and services
. managing stock, merchandising, pricing and supervising loss prevention
. organising or devising advertising, promotion, public relations and sales campaigns
. property investment and management

This narrow field comprises the following detailed fields:

080501  Sales
080503  Real Estate
080505  Marketing
080507  Advertising
080509  Public Relations
080599  Sales and Marketing, n.e.c.

080501 Sales

Sales is the study of buying and selling goods and services.

Examples of subjects in this detailed field include:
. consumer behaviour
. sales systems and procedures
. selling techniques
. stock management
. wholesaling

080503 Real Estate

Real Estate is the study of developing, purchasing, leasing and selling buildings, businesses and properties.

Examples of subjects in this detailed field include:
. property appraisal
. commercial and industrial leasing
. strata management
. residential tenancies
. property management


Real estate valuation. This is included in Detailed Field 089903 Valuation.
Real estate law. This is included in Detailed Field 090901 Business and Commercial Law.

080505 Marketing

Marketing is the study of identifying market opportunities and developing and implementing strategies for pricing and promoting products and services.

Examples of subjects in this detailed field include:
. direct marketing
. product innovation
. sponsorship
. market segmentation
. consumer and organisational buyer behaviour

080507 Advertising

Advertising is the study of informing potential customers of the nature of products and services and their merits.

Examples of subjects in this detailed field include:
. advertising media
. advertising regulations
. ethical and operational principles in advertising
. advertising strategies
. planning and executing advertising campaigns


Copywriting. This is included in Detailed Field 100705 Written Communication.

080509 Public Relations

Public Relations is the study of creating and maintaining an understanding and a favourable view of an organisation and its products, services and role.

Examples of subjects in this detailed field include:
. public relations campaign planning
. international public relations
. media relations
. role of organisations’ spokespersons

080599 Sales and Marketing, n.e.c.

This detailed field includes all Sales and Marketing not elsewhere classified.

Examples of subjects in this detailed field include:
. visual merchandising (window dressing)
. auctioneering

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