Australian Bureau of Statistics
8129.0 - Business Use of Information Technology, 2011-12 Quality Declaration
Latest ISSUE Released at 11:30 AM (CANBERRA TIME) 22/08/2013
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SOCIAL MEDIA PRESENCE
The propensity of businesses to report a social media presence increased with each successive employment size range, from 13% for businesses with 0-4 persons employed to 52% for businesses with 200 or more persons employed. Businesses with 200 or more persons were the only employment size range where businesses were more likely to report a social media presence than not.
The Arts and recreation services industry recorded the highest proportion of businesses with a social media presence (48%) followed by Information media and telecommunications (44%). Transport, postal and warehousing recorded the lowest proportion of businesses with a social media presence (5%).
This page last updated 21 August 2013
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