SOCIAL MEDIA PRESENCE
This is the first time data for social media presence have been collected. Social media presence includes web and mobile-based technologies which are used to turn communication into interactive dialogue among organisations, communities and individuals. These include: blogs and micro-blogs such as Twitter; content communities such as YouTube; and social networking sites, such as Facebook.
All businesses were asked whether they had a social media presence as at 30 June 2012. Overall, nearly one in five businesses reported having had a social media presence (18%).
Businesses reporting a social media presence(a)(b), by employment size, 2011-12
200 or more persons
|Businesses with: |
|a social media presence |
|no social media presence |
|(a) Proportions are of all businesses in each output category. |
|(b) As at the end of the reference period 30 June 2012. |
The propensity of businesses to report a social media presence increased with each successive employment size range, from 13% for businesses with 0-4 persons employed to 52% for businesses with 200 or more persons employed. Businesses with 200 or more persons were the only employment size range where businesses were more likely to report a social media presence than not.
The Arts and recreation services industry recorded the highest proportion of businesses with a social media presence (48%) followed by Information media and telecommunications (44%). Transport, postal and warehousing recorded the lowest proportion of businesses with a social media presence (5%).