Planning for Business | Using statistics for business or franchise planning

IMPROVE YOUR MARKETING STRATEGY


Sarah operates a retreat/farm stay, and would like to know where to target her overseas marketing. She calls us, and is helped to locate information on the number of visitors arriving from various countries. This information is available free on our website.

Sarah now wants a more detailed breakdown, showing purpose of visit. She contacts our consultants who provide priced information consultancy data which assists her to target her overseas marketing.




Short term visitor arrivals, country of origin by purpose of visit (a) - May 2010

	Convention/ conference	Business	Visiting friends/ relatives	Holiday
Country of origin	('000)	('000)	('000)	('000)
New Zealand	4.6	15.9	24.0	30.4
United Kingdom	0.4	4.2	11.7	11.3
Japan	0.4	2.1	2.0	16.8
United States of America	1.8	7.9	8.1	10.7
China (excl SARs and Taiwan )	0.8	3.9	4.7	12.9

(a) Short term travel data are based on a sampled survey process and care needs to be taken when using such estimates for decision-making or policy evaluation.
Note: Short term movements are rounded to the nearest 100.
Source: ABS data available on request, Overseas Arrivals and Departures (cat. no. 3401.0)