Market Research Services

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    NAME OF ORGANISATION
    Australian Bureau of Statistics (ABS)

    OVERVIEW
    The objective of the survey was to provide fundamental baseline data necessary to understand the nature of the market research industry, to enable comparison with other industries and to provide a benchmark for measuring change over time.

    PURPOSE
    Specific objectives of the survey were to measure the size and structure of the industry (including income, expenses and employment). Users of statistics include Government, industry and professional organisations.

    SCOPE
    The scope of the collection was all employing businesses mainly engaged in providing market research, as defined by Class 7853 of the Australian and New Zealand Standard Industrial Classification (ANZSIC).

    Primary Activities - Market research service, Public opinion research service

    The coverage source is the ABS Business Register and therefore the scope is defined by Businesses on the Business Register classified to ANZSIC Class 7853.

    DATA DETAIL

    Conceptual framework
    The survey of Market Research Services will be undertaken as part of the ABS program of annual economic surveys. The data items will be consistent with Economic Activity Survey (EAS) specifications and outputs will provide key financial statistics in accordance with the specified ANZSIC classes and National Accounts requirements. Some activity data is also proposed in line with user interest.

    Main outputs
    The publication contains tables at the national level together with summary data at the state level including:

    • sources of income
    • items of expenditure
    • characteristics of employment
    • main occupation of persons employed
    • selected statistics by employment size groupings
    • selected performance ratios

    The tables contain data at the Australia level with one state table showing:
    • number of businesses
    • employment
    • wages and salaries
    • total income

    Classifications
    The survey of will collect data classified according to the Australian and New Zealand Standard Industrial Classification (ANZSIC).
    The classification relevant to this collection is: 7853 - Market Research Services
    Businesses were selected on the basis of ANZSIC at the management unit level.

    Other concepts (summary)
    Not applicable

    GEOGRAPHIC DETAIL
    Australia
    New South Wales
    Victoria
    Queensland
    South Australia
    Western Australia
    Tasmania
    Northern Territory
    ACT

    Comments and/or Other Regions
    Not applicable

    COLLECTION FREQUENCY
    3 Yearly

    Frequency comments
    Not applicable

    COLLECTION HISTORY
    This collection was conducted in respect of 1992-1993 and 1998-1999.

    DATA AVAILABILITY
    Yes

    Data availability comments
    Data available from publication: Market Research Services, Australia (cat. no. 8556.0)


    DATE OF LAST UPDATE FOR THIS DOCUMENT
    17/09/2004 08:33 AM